This just hot off the press guys!!

The governments of Victoria and New South Wales in Australia announced that the ban on advertising by interstate bookmakers will be lifted. This means that bookmakers in these states will be permitted to advertise across borders. This is potentially great news for not only the bookmakers in these states but also for Betfair, who have been waiting a considerable amount of time to promote their business through advertising in the Victoria and NSW markets.

The change in legislation is geared at allowing better regulation of advertising by bookmakers and providing “new revenue streams for racing clubs in both states through advertising and race sponsorship.”

The restrictions on overseas bookmakers would still remain and, as well, the racefields legislation, the latter of which requires theinterstate operators to pay a fee to race clubs in order to use their fields; a long-held controversial topic amongst the corporate bookmakers.